Privacy Policy Helu Live

Helu Live Privacy Policy

Last Updated: June 29, 2026 | Effective Date: June 1, 2026

IF YOU DO NOT ACCEPT THIS POLICY, YOU MUST NOT ACCESS OR USE THE APP.

1. Introduction

Welcome to Helu Live! We value your privacy and are committed to protecting your personal information. Helu Live is a social live-streaming and voice-chat platform that enables users to watch and host live broadcasts, join voice rooms, send instant messages, purchase virtual gifts, and interact with other users.

This Policy explains how we collect, use, disclose, and safeguard your information when you use the App. Please read it carefully. If you do not agree with this Policy, please do not use the App.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Phone number, email address, account ID, username/nickname, password, profile picture, bio, gender, date of birth, and language preferences.
• Profile Location (Optional): City or region you manually select in your profile. We do not collect precise GPS location through location permissions on the current Android App.
• Identity Verification: If you apply for creator/anchor verification or use payout-related features, we may collect your legal name, gender, government ID type and number, ID document images, phone number, email, and related agency/guild information.
• User Content: Photos, videos, audio, text, comments, live stream content, voice room content, and instant messages you create or share.
• Financial Information — In-App Purchases: When you purchase virtual currency through Google Play Billing, Google processes your payment. We receive transaction records (such as product ID, order ID, purchase time, and amount) but do not receive or store your full payment card number or CVV/CVC from Google.
• Financial Information — Creator Payouts (where enabled): If you use withdrawal or payout binding features enabled by our systems, we may collect payout information you submit (such as name, contact details, and bank, UPI, USDT, or other payout account details) to process settlements and comply with applicable law.
• Contact Information: Information you provide when contacting customer support, submitting feedback, or exercising your privacy rights.

2.2 Information Collected Automatically

When you use the App, we may automatically collect:

• Device Information: Application version; device brand, model, and operating system version; device identifier (derived from Android ID or a randomly generated UUID); network type and connectivity status; device language; and diagnostic information needed for troubleshooting.
  We do not collect IMEI, IMSI, or MAC address as part of our standard Android App operation.
• Usage Data: Login and session activity; live room and voice room participation; social interactions (follows, likes, gifts); feature usage; in-app search queries and locally stored search history; in-app purchase history; app crash and performance logs.
• Audio and Video Data: When you use live streaming, video, or voice room features, we process audio and/or video content and related session metadata to provide real-time communication services.
• Instant Messaging Data: Message content and metadata processed through our messaging infrastructure (including Tencent Cloud IM).
• Referral / Install Attribution: If you install through a referral link, we may use Google Play Install Referrer to record install source information.
• IP Address and Approximate Region: We may collect your IP address and infer your country or region for localization, security, fraud prevention, and content recommendations. We do not collect precise GPS location on the current Android App.
• Safety and Moderation Data: Reports, block lists, and content moderation records related to community safety.

Local Storage: The App stores data locally on your device (such as login tokens, preferences, and cache) to keep you signed in and improve performance. Embedded web pages (WebView) may use cookies or similar technologies governed by the relevant page operator. We do not use cookies in the native App for behavioral advertising.

2.3 Information from Third Parties

We may receive information from:

• Third-party login providers when you choose to sign in (currently Google Sign-In on Android; other providers may be available on other platforms or in future versions). We receive only the information you authorize (such as provider user ID, display name, profile picture, and email address).
• Other users who report you, mention you, or share content involving you.
• Payment and service partners that help us process transactions, host content, or operate infrastructure.
• Public or commercially available sources where permitted by law.

Third-party services are subject to their own privacy policies. This Policy does not govern third-party services outside our control.

2.4 Device Permissions

The App may request permissions when you use related features. See Appendix A.

2.5 Background, Picture-in-Picture, and Floating Quick-Return

When you use live or voice room features, the App may continue certain session functions while you switch to other apps or minimize the room:

• Video live rooms — Picture-in-Picture (PiP): On supported devices, if you minimize a video live room using the system picture-in-picture feature, the App may continue playing live audio and video in a small system-managed window until you close that window or return to the App. Closing the PiP window may end your participation in that room, depending on product rules.
• Voice rooms — Floating quick-return: If you minimize a voice room, we may show a draggable floating quick-return control (for example, an icon displaying the room cover) so you can return to the room. On some Android devices, the system may ask for permission to display over other apps for this feature.
• Foreground service and notifications: During an active voice or live session, we may run a foreground service (such as microphone-related background processing) and send notifications so the session can continue when the App is in the background. See Appendix A.

These features are provided to deliver the Services you choose to use. They do not involve selling your personal information and generally do not collect categories of data beyond those described elsewhere in this Policy.

2.6 Video Streamers/Hosts Content Safety and Risk Control

The users who have passed real‑name authentication and become video streamers need an additional information collection: See Appendix C.

3. How We Use Your Information

We use personal information to:

• Provide the Services: Create and maintain your account; enable live streaming, voice rooms, messaging, feeds, virtual gifts, and social features.
• Process Payments: Complete in-app purchases through Google Play and, where enabled, process creator withdrawals and payout binding.
• Verify Identity: Conduct creator/anchor verification and compliance checks.
• Moderate Content: Monitor and review user-generated content for compliance with our Terms and community guidelines.
• Personalize Experience: Recommend content, creators, and features that may interest you.
• Communicate with You: Send service notifications (including foreground-service alerts during active voice/live sessions), security alerts, and promotional messages where permitted by law and your preferences.
• Background Session Continuity: Allow you to continue or quickly return to an active live or voice room when you switch apps, use picture-in-picture (video live), or use the floating quick-return control (voice rooms), as described in Section 2.5.
• Improve and Secure the Services: Analyze usage, diagnose technical issues, prevent fraud and abuse, and optimize performance.
• Referral Programs: Attribute installs and manage invitation rewards.
• Legal Compliance: Fulfill legal obligations and respond to lawful requests.
• Protect Users: Detect illegal activity and protect the rights, property, and safety of Helu Live, our users, and the public.

Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

4. Information Sharing and Disclosure

We share personal information only where necessary:

• Service Providers: Cloud hosting, content delivery, instant messaging, real-time audio/video, analytics, payment processing, identity verification, and customer support. See Appendix B.
• Content Moderation Partners: Third-party tools or personnel that assist in reviewing user-generated content for safety and compliance.
• Other Users: Profile information and content you choose to make visible to others.
• Legal Requirements: When required by law, regulation, court order, or lawful government request.
• Business Transfers: In connection with a merger, acquisition, financing, reorganization, or sale of assets.
• Safety and Security: To protect our rights, users, or the public from harm, fraud, or illegal activity.

We do not sell your personal information. The current Android App does not integrate third-party advertising SDKs for ad targeting; we do not share your information with advertising networks for behavioral advertising.

Service providers are contractually required to use information only to perform services for us and to protect it in accordance with applicable law.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes in this Policy, unless a longer period is required or permitted by law.

Examples:

• Account information: Retained while your account is active.
• User content: Retained according to your settings and our content policies until you delete it or your account is deleted.
• Transaction records: Retained as required for accounting, fraud prevention, and applicable financial regulations.
• Logs and safety records: May be retained in de-identified or disassociated form after account deletion for security, analytics, and legal compliance.

After account deletion, we delete or anonymize personal data within our retention schedule, except where retention is necessary for legal compliance, dispute resolution, or harm prevention.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your personal data
• Restrict certain processing
• Data portability (where applicable)
• Withdraw consent where processing is consent-based
• Object to certain processing (where applicable)
• Lodge a complaint with a supervisory authority (where applicable)

Account Deletion

You may delete your account by:

• Contacting us by email (see Section 12), or
• Submitting a request in the App:

1. Open Helu Live
2. Tap System Settings → Security Settings → Delete Account
3. Read and agree to the User Account Delete Agreement (if shown)
4. Enter your deletion reason and submit
5. Complete any account verification steps required for security

Restrictions: You may not be able to delete your account directly in the App if, for example, you are an active video creator/host, a guild president, or your account is subject to pending investigations or compliance holds. Please contact us for assistance.

Deleting your account generally removes your profile, virtual assets (such as coins, friends, likes, and frames, subject to our rules), and usage records. We may retain certain de-identified log data as described in Section 5. On a regular basis, we wipe certain identifying information from log data and replace account identifiers with replacement identifiers that cannot be linked back to your account once it is deleted. We may also keep information for legal issues, terms violations, or harm prevention efforts.

You may also manage optional permissions through your device settings (microphone, camera, notifications, etc.).

To exercise your rights, contact us at support@jinvexo.com. We may verify your identity before responding.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including countries with different data protection laws. Where required by applicable law, we implement appropriate safeguards (such as standard contractual clauses) to protect your information.

8. Children's Privacy

Our Services are not directed to children under 18 (or 16 in the European Economic Area, if applicable). We do not knowingly collect personal information from children below the applicable minimum age without verifiable parental or guardian consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete such information where required by law.

9. Security Measures

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction, including HTTPS/TLS encryption in transit, access controls, and secure server infrastructure.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security. Please keep your password and device secure and log out on shared devices.

Authentication tokens may be stored on your device. You are responsible for safeguarding your account credentials.

10. Policy Updates

We may update this Policy from time to time. We will post the updated Policy at https://napi.helu.live/privacy.html, update the "Last Updated" date, and may notify you through the App where appropriate.

Please review this Policy periodically. Continued use after changes become effective constitutes acceptance of the updated Policy, where permitted by law.

11. Disclaimer

Helu Live supports chat and social communication between users. To protect your privacy and security, we do not recommend posting or sending the following in your public profile or to other users:

• Detailed chat logs, phone numbers, real names, or home addresses
• Bank card, credit card, or payment security codes
• Government ID numbers, driver's license details, or other easily misused sensitive information

You may voluntarily choose to publish sensitive personal information in your profile (such as religious beliefs, gender, ethnic background, or health status). By doing so, you consent to our storage and processing of that information.

Any messages, photos, or videos you publicly post may be viewed, downloaded, or saved by other users. You are responsible for the content you post and bear the associated risks.

12. Contact Us

If you have questions about this Policy or wish to exercise your privacy rights, contact us:

• Address: Jinvexo Limited 2nd Floor College House 17 King Edwards Road Ruislip, London HA4 7AE United Kingdom
• Email: support@jinvexo.com
• Website: https://jinvexo.com
• In-App: Settings → Feedback

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Appendix A — Device Permissions

You can revoke optional permissions in your device settings at any time. Picture-in-picture availability depends on your device and Android version.

Appendix B — Third-Party SDKs and Service Providers

Processing by these providers is also subject to their privacy policies. We require service providers to protect data in accordance with applicable law and our agreements.

Appendix C — Hosts Content Safety and Risk Control

To maintain a healthy and compliant live streaming environment in accordance with applicable laws and regulations, we implement automated content moderation measures for all active hosts on our platform:

• 01 Purpose of Data Collection: Our system is designed to detect and prevent illegal or prohibited content, including but not limited to sexually explicit material, violence, harassment, and other content that violates our Terms of Service and community guidelines.
• 02 Information We Collect for Moderation: When you host a live stream, our system may automatically and periodically capture screenshots ("frames") of your live video feed. This process is known as frame capture or periodic screenshotting.
• 03 How We Process the Data: Each captured screenshot frame is encrypted and transmitted to our secure servers. Once there, it is processed by our automated image recognition technology to detect policy violations. For the avoidance of doubt, this process occurs in real-time during your live session.
• 04 Data Retention and Deletion: Frames flagged as "Safe": These are permanently deleted from our servers immediately after the automated detection process is complete.
  Frames flagged for "Policy Violations": These may be retained as evidence for a limited period to support our content moderation decisions and to comply with legal discovery or law enforcement requests.
• 05 Your Consent and Control: By initiating a live broadcast on our platform, you acknowledge and agree to this automated content monitoring. You may stop this collection at any time by ending your live stream. If you believe a moderation decision is in error, you may contact us using the information in Section 12 to appeal.

Appendix-C: Scope of application – This section applies to users who have passed real‑name authentication and become video streamers, and only applies when they start a video live streaming room.